Care guide
A few small rituals to keep your Willow soft, clean, and loved for a lifetime.
A plush is a long conversation
Ours are made to outlast a childhood — or a couple of them. With a little gentleness, your Willow will soften beautifully and keep every memory tucked into its stitches.
Spot clean first
For crumbs, drool, and everyday adventures, a damp cloth with a drop of mild soap does the job. Blot, don't scrub.
Brush the coat
Use a soft baby brush or pet slicker to fluff matted fur. A minute a month keeps the texture silky.
Air out monthly
A few hours of indirect sunlight freshens fibers and keeps things snuggle-ready. Avoid direct UV — it fades color.
Always air dry
After any wash, press out water gently and lay flat on a towel. Never tumble dry — heat breaks down the fill.
Store gently
If you need to put one away, use a breathable cotton bag. Plastic traps moisture and flattens the stuffing.
Let them rest
If your little one has more than one, rotate favorites every few weeks. It keeps each plush plump and evenly loved.
Do
- Wash in cold water, inside a mesh laundry bag, on the delicate cycle
- Use mild, fragrance-free detergent (Dreft, Seventh Gen, or unscented Woolite)
- Press out water gently and air dry flat on a towel
- Brush fur while damp to keep the coat soft and even
Don't
- Don't wash in hot water — it shrinks the outer fabric
- Don't tumble dry, iron, or use a hair dryer
- Don't use bleach, fabric softener, or heavily scented detergent
- Don't submerge or soak overnight — it waterlogs the fill
How to give your plush a spa day
Most little messes only need a spot clean. For a deeper wash, follow these gentle steps.
"Our plush aren't toys. They're quiet witnesses — to first steps, long car rides, and every tucked-in night in between."
— the two of us, with love